A wellness-packed smartphone for kids
Quality smartphones that enable responsible and healthy usage with modes managed by parents for everyday kids' life.
The phone that grows up with your child
Graduate your kids from one level of responsibility to the next based on their competency in different digital literacy skills. Start with a device that has talk and text only, then easily add more functionality through the Pinwheel Caregiver App—without having to replace hardware.
Lasts for years, grows up with the child, includes apps and Pinwheel OS upgrades over age and stage development
Peace of Mind
No workarounds possible, safe safelist, and smart defaults
Constructive Not Destructive
Confidently teach a kid the life skill of using a phone well
Still a Smartphone
Yes, it has bluetooth, works on wifi, and makes/receives calls, governed by Pinwheel OS.
Pinwheel works with most major carriers
Your kid should be safe to use their Pinwheel phone, unsupervised
Kids are better served by having a few apps that truly serve them, and parents can make requests for new apps.
The existing apps you’ll find on Pinwheel will always reflect this mindset: quality over quantity. That said, our selection of apps does grow consistently and we do look forward to the day when there are kid-safe apps available for every interest and need your kids have.
Apps curated by our therapist council
Dr. Mike Brooks
Creators not consumers
Mindless consumption isn’t on the Pinwheel phone. That’s why there aren’t pure entertainment and gaming apps, like Netflix or MarioKart.
Pinwheel apps are not built on the Vegas Effect, dripping dopamine and variable rewards to attract and fill an attention void.
Human Connection First
Safe, face-to-face, genuine social experiences release hormones like oxytocin that boost our connection, mood and sense of wellbeing.
Connected, but not to "Social Media"
Communication and photo sharing is restricted to only approved contacts from our safelist.
Tech as a Tool, not a Relationship
Genuinely helpful tools that make technology serve us, while maintaining our role as protagonists in our own lives.
Caregivers are Final Gatekeepers
Caregivers want to protect their children and they want their children to have the skills necessary to be successful in a tech world.
Healthy and Safe Tech - No Ads
No app store, no ads, and no browser. Pinwheel has apps that continue connection with those in the child’s life and allows for fun and creative ways to share.
Apps that seem healthy from other platforms may not be on Pinwheel. We carefully curate apps with our therapist professionals to ensure quality and safety in order to align with the Pinwheel brand promise.